SEO and Google
SEO and Google are closely related as SEO means search engine optimization. Over 80% of all B2B purchases start with a Google search.
Search Engine Optimisation (SEO) is about making your business stand out when a customer starts their search. You need to be at the top of the page for them to see you first.
Imagine that you have created a new website for your business, and you are happy with it, but you notice that your site receives very few new hits, if any. This is because in the digital world, you are basically invisible. SEO is about putting up signs and building the path to your website.
Google Ads has a number of algorithms that determine how high you get in their search rankings, and among other things, will be defined by the quality of your content, currency and relevance.
They want to help seekers to find sites that provide up-to-date, and high-quality information. To succeed with an SEO strategy, you must spend time, resources and work actively to achieve the goal you have set. The more successful you are with the content, the higher Google Ads will rank you on unpaid, organic searches.
We talk to more and more people who see that even though there has been a digital revolution, real success comes from actually talking to your potential customers, even if you work B2B. You need to catch them early in their search phase, so that you have the opportunity to really help them and discuss their needs.
For many, Google is absolutely crucial to ensure website visibility, however, we have found that to really capture the customers landing on your site, human interaction will make all the difference. Therefore, the phone is still a necessity in securing meetings with real customers at the right stage of the sales cycle.
At Venezu, we are positioned at the junction between sales, marketing, and the new digital everyday life, with experience in maximising the various tools. Central to our digital offering is, the packages and tools we combine to link your Google Ads and digital tools (HubSpot, Lead Forensic, etc.) and then follow up and convert digital leads into meetings and sales opportunities.
Google AdWords consists of various other components. Venezu holds a range of Google certifications ensuring that the work we do is to a high standard and optimised for the ever-changing algorithms within the search platform.
- Google Fundamentals
- Google Ads with its subgroups
- Google Ads Display
- Google Ads Mobile
- Google Ads Search
- Google Ads Shopping
- Google Ads Video
- Google Analytics
- Google Digital Sales
If you have invested, or plan to invest, in Google Advertising and need assistance in designing and implementing campaigns in HubSpot, Click Dimension, Lead Forensic or other tools, we have the experience and knowledge to help you succeed.
We have a unique approach to how your future campaigns will be conducted. Some people want this to be run at the same time as having a Google advertisement, some want to also combine this with their Inbound marketing tool while others still want to run only a pure call activity. We will be able to give you the best advice on how to do this and which combination to choose!